How to export to Turkey (Türkiye) from China: a practical guide for manufacturers中国制造商如何出口土耳其：实用指南

Published September 24, 2026 · 8 min read

发布于 2026年9月24日 · 8 分钟阅读

Your factory has the capacity, the certifications and the prices to compete. There are Turkish importers who would buy from you today. But when a buyer in Istanbul, Bursa or Izmir searches for a supplier, they search in Turkish — and they rarely find a Chinese factory.

你的工厂有产能、有认证、有价格优势，今天就有土耳其进口商愿意向你采购。但当伊斯坦布尔、布尔萨或伊兹密尔的买家寻找供应商时，他们用土耳其语搜索——而且很少能找到中国工厂。

For manufacturers who want to export to Turkey from China, the problem is usually not the product. It's that the buyer can't find you, or can't trust what they find. This guide explains how the Turkish market works, what Turkish buyers look for, and how to get in front of them.

对于想从中国出口到土耳其的制造商来说，问题通常不在产品，而在于买家找不到你，或者找到了却无法信任你。本指南将说明土耳其市场如何运作、土耳其买家看重什么，以及如何让他们看到你。

1. Why Türkiye belongs on your export map

1. 为什么土耳其值得列入你的出口版图

• Scale — more than 85 million people, a large manufacturing and construction sector, and steady demand for machinery, building materials, textiles and industrial parts.
• 规模——人口超过 8500 万，制造业和建筑业体量庞大，对机械、建材、纺织品和工业零部件需求稳定。
• Position — many Turkish importers re-export to the Middle East, the Caucasus, Central Asia and North Africa. One good distributor in Istanbul can open several markets.
• 区位——许多土耳其进口商会转口到中东、高加索、中亚和北非。在伊斯坦布尔找到一家好的经销商，就可能同时打开多个市场。
• Links to Europe — Türkiye has a customs union with the EU for industrial goods, and many of its product standards follow EU rules. Getting ready for Türkiye often helps you get ready for Europe.
• 连接欧洲——土耳其与欧盟在工业品上有关税同盟，许多产品标准也遵循欧盟规则。为土耳其做的准备，往往也能帮你进入欧洲。

China is already one of Türkiye's largest sources of imports. The demand is there. The question is whether your factory is the one buyers find.

中国已经是土耳其最大的进口来源国之一。需求就在那里，问题是买家找到的是不是你的工厂。

2. Understand the rules before you quote

2. 报价前先了解规则

Turkish buyers are experienced importers. They will ask about costs and compliance early, so be ready.

土耳其买家都是有经验的进口商，他们很早就会问到成本和合规问题，所以要提前准备好。

• Duties and extra duties — besides standard customs duty, Türkiye applies additional customs duties to many goods from outside the EU and its free-trade partners, and anti-dumping duties to some Chinese product categories. Check the current rate for your HS code before you quote and state it openly. Buyers trust suppliers who already know the landed cost.
• 关税与附加税——除常规关税外，土耳其对许多来自欧盟及其自贸伙伴以外的商品征收附加关税，并对部分中国产品征收反倾销税。报价前请核实你产品 HS 编码的现行税率，并主动说明。买家更信任清楚到岸成本的供应商。
• Standards and certification — many product groups need CE marking or must meet Turkish (TSE) standards. If you already hold CE certificates, show them in your catalog and on your website, not only in email replies.
• 标准与认证——许多产品需要 CE 标志或符合土耳其（TSE）标准。如果你已有 CE 证书，请在产品画册和网站上展示，而不只是在邮件里提到。
• Payment and currency — because the Turkish lira has moved a lot in recent years, most B2B deals are priced in USD or EUR, usually with T/T deposits or letters of credit. Clear, flexible payment terms are a real advantage.
• 付款与币种——由于近年里拉波动较大，大多数 B2B 交易以美元或欧元计价，通常采用 T/T 定金或信用证。清晰、灵活的付款条件是实实在在的优势。

💡 Tip: make a one-page "Türkiye Buyer Sheet" with your HS codes, certifications, MOQ, lead times and payment terms. It answers the first five questions in every buyer's email.

💡 小建议：制作一页“土耳其买家说明”，列明 HS 编码、认证、起订量、交期和付款条件。它能回答每位买家邮件里的前五个问题。

3. What Turkish buyers check before they contact you

3. 土耳其买家联系你之前会查看什么

Before a Turkish importer sends an inquiry, they have usually already judged you. This is what they look at:

土耳其进口商在发询盘之前，通常已经对你做出了判断。他们会看这些：

1. A professional website, ideally in Turkish. Broken English, stock photos and no factory details send buyers to your competitors. See 7 things an export website must have.
2. 专业的网站，最好有土耳其语版本。蹩脚的英文、图库照片、没有工厂信息，只会把买家推向竞争对手。参见外贸网站必备的 7 个要素。
3. Real proof that you are a manufacturer. Factory photos, production-line video, certificates and export history. Turkish buyers deal with many trading companies and want the source.
4. 证明你是真正的工厂。工厂照片、产线视频、证书和出口记录。土耳其买家接触过很多贸易公司，他们想直接找源头。
5. A clear product catalog. A clean PDF with specifications, applications and packaging. It gets forwarded to partners, so it must explain itself without you.
6. 清晰的产品画册。包含规格、应用和包装信息的规范 PDF。它会被转发给合作伙伴，所以必须在你不在场时也能讲清楚。
7. Fast, human replies. Turkish business culture is built on relationships. A quick, personal reply — even a short one — beats a perfect answer three days later.
8. 快速、有人情味的回复。土耳其商业文化重视关系。一条快速、真诚的回复——哪怕很短——也比三天后的完美回答更有用。
9. Presence where they search. Google dominates in Türkiye, and many buyers also check LinkedIn and Instagram. If you're not there, you're invisible.
10. 出现在他们搜索的地方。谷歌在土耳其占主导地位，许多买家也会看 LinkedIn 和 Instagram。不在这些平台上，你就等于不存在。

4. Translation is not enough: write for the Turkish market

4. 翻译不够：为土耳其市场写内容

Many Chinese manufacturers run their English website through a translation tool and call it "the Turkish version." Buyers notice straight away. Good Turkish content:

很多中国制造商把英文网站丢进翻译工具，就当作“土耳其语版”。买家一眼就能看出来。好的土耳其语内容应当：

• Uses the terms buyers actually search for — Turkish industry terms often differ from a direct translation of the English product name.
• 使用买家真正搜索的词——土耳其行业用语往往与英文产品名的直译不同。
• Talks about Turkish uses — earthquake-resistant building materials, textile machinery for Bursa and Denizli, equipment for Turkish construction projects.
• 讲土耳其本地的应用场景——抗震建材、布尔萨和代尼兹利的纺织机械、土耳其建筑项目所需的设备。
• Answers local questions — delivery time to Mersin or Istanbul ports, after-sales support and spare parts.
• 回答本地问题——到梅尔辛或伊斯坦布尔港的交期、售后支持和备件供应。

That's why localization — original content written for each market — works much better than translation. Your website becomes something a Turkish buyer can trust, not just read.

这就是为什么本地化——为每个市场原创内容——远比翻译有效。你的网站会成为土耳其买家能够信任的东西，而不只是能读懂。

5. Find buyers instead of waiting for them

5. 主动寻找买家，而不是等待

• Build a verified buyer list — real Turkish importers, distributors and wholesalers in your category, with import history, current contacts and the right decision-maker.
• 建立经过核实的买家名单——你所在品类中真实的土耳其进口商、经销商和批发商，要有进口记录、最新联系方式和正确的决策人。
• Reach out with local context — a short, relevant message that mentions their market and products gets far more replies than "Dear Sir/Madam, we are a professional manufacturer…"
• 结合本地情况开发——一条简短、切题、提到对方市场和产品的消息，回复率远高于“Dear Sir/Madam, we are a professional manufacturer…”
• Use trade fairs — Istanbul hosts major fairs for building materials, machinery, textiles and packaging. Even visiting builds relationships fast.
• 利用展会——伊斯坦布尔举办建材、机械、纺织和包装等大型展会。即使只是参观，也能快速建立关系。
• Stay visible after first contact — LinkedIn posts, short factory videos and case examples keep your name in front of buyers while they compare suppliers.
• 首次接触后保持曝光——LinkedIn 动态、工厂短视频和案例，能在买家比较供应商时让你持续出现在他们眼前。

6. A simple 90-day plan

6. 简单的 90 天计划

1. Weeks 1–4: export-ready website with Turkish content, product catalog and Türkiye Buyer Sheet — buyers can find and trust you.
2. 第 1–4 周：搭建含土耳其语内容的外贸网站、产品画册和土耳其买家说明——让买家找得到、信得过。
3. Weeks 5–8: verified buyer list, first outreach campaign and LinkedIn setup — first conversations with qualified importers.
4. 第 5–8 周：建立核实买家名单、开展首轮开发并搭建 LinkedIn——与合格进口商开始首批对话。
5. Weeks 9–12: SEO for Turkish search terms, follow-up content, samples and quotes — a steady flow of inquiries and first orders.
6. 第 9–12 周：针对土耳其语关键词做 SEO、持续输出内容、寄样与报价——获得稳定询盘和首批订单。

The takeaway

结论

Türkiye rewards manufacturers who show up prepared: a credible website, clear documents, local-language content and fast replies. Most of your competitors are still sending generic English emails. That's your opening. New to exporting? Start with how to start exporting from China, or see our Türkiye market page.

土耳其市场青睐准备充分的制造商：可信的网站、清晰的资料、本地语言内容和快速回复。大多数竞争对手还在群发千篇一律的英文邮件——这正是你的机会。刚开始做出口？先看中国工厂如何开始出口，或查看我们的土耳其市场页面。